Varsity Technologies’ visual brand identity and website hadn’t been updated in several years and I was contracted to help them with a brand refresh and complete website redesign. We started with a brand exploration of several possible visual directions to make it current, visually consistent and to convey Varsity as SF based tech company.

 

Since Varsity is a Certified B-Corp and Social Impact organization, key to their brand was the intersection of tech and social and sustainable impact. I was solely responsible for designing the creative concepts for the new website based on several client and customer feedback calls. The client wanted a tie between tech and the planet and also wanted a minimalistic look and feel. The budget was small, the timeline fast-tracked and the entire brand update and website launch was completed within 3 months.