A Little About Me
BRAND STRATEGIST, ART DIRECTOR, CREATIVE DEVELOPER AND HERDER OF CATS
BRAND & CREATIVE
My Story
I started drawing as soon as I could hold a crayon in my hand. My deep passion for design, the creative process and building impactful brand experiences has led me to a 17+ year career in design, marketing and branding.
Whether I'm the pixel pusher or the creative director managing a team of conceptual designers, I have an ability to quickly distill what a brand needs to help elevate its messaging and visual identity. I love guiding creative teams to achieve more that they thought possible. I also pride myself on being a kick-a** producer and consistently delivering quality work on-time and under budget.
CAREFULLY CRAFTED CREATIVE
"You can't be creative or truly innovative without a good
ration of experimentation and failure. There is no secret formula to finding the next great idea and often times it's very messy. So long as you're focusing on your customers' problems, above all else, then that's when the magic can really happen."
175+
PROJECTS COMPLETED
25+
HAPPY CLIENTS
12+
YEARS IN BRAND & DESIGN
17+
YEARS IN MARKETING
MY EXPERTISE
What I Do
My expertise lies in delivering impactful creative experiences, building and nurturing strong creative teams and telling a good visual story. My 17+ years of experience includes brand positioning and activation for multiple companies, graphic design and creative development, leadership, marketing management and production.
I have a real knack for building elegant and sophisticated visual identities for new brands from the ground-up or elevating existing brands that just need some love.
GRAPHIC & UX DESIGN
Hands-on experience with digital, web, print and UX design. Smart design aesthetic and deep understanding of design principles.
BRAND STRATEGY & VISUAL ID
Brand positioning and activation to include brand framework & launch strategy, visual identity, brand playbooks, toolboxes and assets to scale e.g. brand guidelines, visual systems and brand templates
ART DIRECTOR AND CREATIVE LEADERSHIP
Experienced art and creative director and confident mentor of creative talent (both in-house and outsourced)
CREATIVE TOOLBOX
Intermediate to advanced experience with the 'must-haves' e.g. Ilustrator, Photoshop, InDesign and working knowledge of the ‘nice-to-haves’ e.g Premiere Pro, AE, Figma, Invision, Sketch.