Customers should be able to recognize your brand from across all channels, whether it is through your website, your promotional material, your ads, your social media posts, or your email marketing campaigns.

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With these goals in mind, Innovate Accounting, a financial services start-up, needed assistance building their brand identity from the ground up. Starting with a clean-slate (i.e. nothing) and a fast-tracked launch date, I developed a foundational brand package to include a logo design, collateral templates, corporate brochures and social templates as well as a new website.