In 2016, Digital Realty acquired a national colocation and connectivity company and our team was tasked with integrating the two brands within a 6-month timeframe. We conducted a brand equity study as well as a brand audit of all assets to determine the best path forward in sunsetting the newly acquired company as smoothly as possible.

 

We used this opportunity to refresh the Digital Realty brand and incorporate the strengths of the acquired company’s brand and assets. The final deliverables consisted of updated brand messaging and guidelines, a refreshed visual system, new collateral templates, as well a complete overhaul of Digital Realty’s website and a sunsetting of the acquired company’s website.