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HI THERE, I'M SHANNON.
BRAND STRATEGIST, ART DIRECTOR, CREATIVE DEVELOPER AND HERDER OF CATS

I help companies build better brand experiences with impactful, customer-centric design

HOW I CAN HELP

Creative Services

Your brand may need a refresh, an overhaul or may not even exist. Whether you're looking to develop a strategy and brand positioning, create a visual identity and library of templates or simply build creative collateral to tell a better story, I'm here to help. No project is too big or small.

Impactful design comes from great creative thinking with the customer always at the center. Let's build a great brand and a better customer experience together!

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Brand Strategy & Positioning

Brand strategy, positioning and activation

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Visual Identity & Systems

Visual identity, visual systems, guidelines and templates

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Events & Presentations

Corporate & event deck design & event packaging

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Creative Direction &
Graphic Design

Ads, campaigns, digital, print, animations & video

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Web Design & UX

Front end web design and prototyping

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Project Management

Art direction, campaign management

Services
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Awards

Mission Impossible 
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Outstanding Leadership
2006
Marketer of the Year Award
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Outstanding Marketing Performance
2016
Going the Extra Mile (GEM)
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Marketing Campaign Excellence
2016
Annual CEO Circle
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Top Performer of the Year
2017

ABOUT ME

My Story

I started drawing as soon as I could hold a crayon in my hand. My passion for design, the creative process and building impactful brand experiences has led me to 17+ year career in design, marketing and branding.

Whether I'm the pixel pusher or the creative director managing a team of conceptual designers, I have an ability to quickly distill what a brand needs to help elevate their messaging and visual identity. I also pride myself on being a kick-a** producer and consistently delivering quality work on-time and under budget.

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DeBacker Creative

Brand Strategist, Art Director & Creative Developer

2019 - PRESENT

Relevant Experience

Digital Realty

Director | Brand & Creative

2012 - 2019

Capriotti's Corporate

Marketing & Brand Manager

2009 - 2012

RL Homes

Marketing Director

2006 - 2008

Superpowers

DESIGN AESTHETIC & PRINCIPLES

Smart design aesthetic and deep understanding of design principles and the creative process

ART DIRECTOR & CREATIVE LEADER

Experienced art and creative director, confident  mentor of creative talent and driver of positive team culture

BRAND ACTIVATION

Launch strategy, brand playbooks, toolboxes and assets to scale e.g. brand guidelines, visual systems and brand templates

PROJECT MANAGEMENT

Consistent execution and delivery in high-pressure, deadline driven environments

TESTIMONIALS

What Clients Say

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ROXY GRIBBEN | VP MARKETING

"I have worked with many designers and creatives in my career and what makes Shannon exceptional is that not only is she incredibly creative, but she is an amazing project manager and communicator who can juggle many priorities without letting a single ball drop."

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JEFF BAUMGARTEN | COO

"It is difficult to find a creative with such awesome ideation who pairs that with innate practical business sense that enables the creative vision to be executed effectively. I can't recommend Shannon highly enough and am fortunate to have worked with her."

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JANA LASS | VP MARKETING

"What makes Shannon so unique is the combination of deep experience she offers in not only branding and visual identity, but also innovative graphic design and project management. She is an incredibly talented creative and a true hybrid full-package deal."

CONTACT ME

Have a project? Let's talk!

Get in Touch

shdebacker@gmail.com

+1 415-866-0540

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