HI THERE, I'M SHANNON.
BRAND STRATEGIST, ART DIRECTOR, CREATIVE DEVELOPER AND HERDER OF CATS
I help companies build better brand experiences with impactful, customer-centric design
HOW I CAN HELP
Creative Services
Your brand may need a refresh, an overhaul or may not even exist. Whether you're looking to develop a strategy and brand positioning, create a visual identity and library of templates or simply build creative collateral to tell a better story, I'm here to help. No project is too big or small.
Impactful design comes from great creative thinking with the customer always at the center. Let's build a great brand and a better customer experience together!
Brand Strategy & Positioning
Brand strategy, positioning and activation
Visual Identity & Systems
Visual identity, visual systems, guidelines and templates
Events & Presentations
Corporate & event deck design & event packaging
Creative Direction &
Graphic Design
Ads, campaigns, digital, print, animations & video
Web Design & UX
Front end web design and prototyping
Project Management
Art direction, campaign management
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Awards
Mission Impossible
Outstanding Leadership
2006
Marketer of the Year Award
Outstanding Marketing Performance
2016
Going the Extra Mile (GEM)
Marketing Campaign Excellence
2016
Annual CEO Circle
Top Performer of the Year
2017
ABOUT ME
My Story
I started drawing as soon as I could hold a crayon in my hand. My passion for design, the creative process and building impactful brand experiences has led me to 17+ year career in design, marketing and branding.
Whether I'm the pixel pusher or the creative director managing a team of conceptual designers, I have an ability to quickly distill what a brand needs to help elevate their messaging and visual identity. I also pride myself on being a kick-a** producer and consistently delivering quality work on-time and under budget.
DeBacker Creative
Brand Strategist, Art Director & Creative Developer
2019 - PRESENT
Relevant Experience
Digital Realty
Director | Brand & Creative
2012 - 2019
Capriotti's Corporate
Marketing & Brand Manager
2009 - 2012
RL Homes
Marketing Director
2006 - 2008
Superpowers
DESIGN AESTHETIC & PRINCIPLES
Smart design aesthetic and deep understanding of design principles and the creative process
ART DIRECTOR & CREATIVE LEADER
Experienced art and creative director, confident mentor of creative talent and driver of positive team culture
BRAND ACTIVATION
Launch strategy, brand playbooks, toolboxes and assets to scale e.g. brand guidelines, visual systems and brand templates
PROJECT MANAGEMENT
Consistent execution and delivery in high-pressure, deadline driven environments
TESTIMONIALS
What Clients Say
ROXY GRIBBEN | VP MARKETING
"I have worked with many designers and creatives in my career and what makes Shannon exceptional is that not only is she incredibly creative, but she is an amazing project manager and communicator who can juggle many priorities without letting a single ball drop."
JEFF BAUMGARTEN | COO
"It is difficult to find a creative with such awesome ideation who pairs that with innate practical business sense that enables the creative vision to be executed effectively. I can't recommend Shannon highly enough and am fortunate to have worked with her."
JANA LASS | VP MARKETING
"What makes Shannon so unique is the combination of deep experience she offers in not only branding and visual identity, but also innovative graphic design and project management. She is an incredibly talented creative and a true hybrid full-package deal."
CONTACT ME